COMMUNICATIONS VETERAN JOINS MALAHAT
December 2007
Tim Pearson, a longtime senior communications and marketing professional, most recently with ICBC, will take on a central role in Malahat Freestyle in 2008. After working on major Malahat assignments for Forestry Innovation Investment Ltd., University of Victoria and City of Burnaby in 2007, Tim has signed on for an ongoing management role and will be leading new business efforts for Malahat Freestyle.
INNOVATIVE MEDIA CAMPAIGN HAS YOUTH APPEAL
March 2008
Malahat Freestyle’s January-February multi-media campaign aimed at attracting new student applications got an “A” from University of Victoria. Focused heavily on online media, the advertising was part of a major recruitment effort by the university. The new campaign achieved triple-digit increases in some performance measures. It boasted a number of marketing “firsts” for UVic, including the use of Facebook as a core media choice, and banner ads on selected gaming websites to attract engineering students.
MALAHAT TAKES ON UNITED WAY 2008 CAMPAIGN
March 2008
Malahat Freestyle is proud to announce it has again signed on to
the Greater Victoria United Way campaign for 2008, extending the successful fundraising partnership for a 10th year. Malahat has provided pro bono creative and advertising services to United Way since 1997, contributing to year-on-year donation increases in every campaign over the past decade. In its new “virtual agency” format, Malahat Freestyle marshaled a core team of creative and production professionals for the 2008 campaign who are each contributing their time and effort at nominal cost.
ENVIRONMENTAL ACCOUNT GAINS MOMENTUM
April 2008
The Malahat team has taken on a non-profit cause that’s got special relevance for the graphic design and printing industry. Sustainable Forestry Initiative Inc. (SFI), based in the US, manages a globally-recognized forest certification program covering 62 million hectares across North America. The SFI Standard, which is supported by conservation groups and endorsed by the global certification recognition body PEFC, is one the largest third-party forest certification programs in the world. That said, it is less well-known
to the public. Malahat is helping SFI Inc. raise its profile through a trade advertising campaign, new website and other initiatives to promote their “Good for you, good for our forests” positioning.